Traffic is the lifeblood of a website. Without a constant stream of regular traffic, the purpose of sustaining a website itself is lost. And for a website owner, it is only by generating traffic can they profit from their business ventures. However, generating traffic is a difficult task since there are millions of other websites that compete for attention for the same group of visitors. Below, we list out six simple things that you must always keep in mind when trying to generate traffic for your website.
- Attractive Title
The number one factor that will help you attract a large number of visitors to your website is an attractive title. When users go through the search engine results page, they will only click the titles that pique their interest. So, someone searching for ‘hair care’ is more likely to click on a title like ’10 Secrets To Get Shinier Hair In 3 Weeks’ rather than something that says ‘Details About Having Healthy Hair’. The first title will kindle the interest of users, making them want to know what the ‘secrets’ of shiny hair are. The latter title, however, will not create much of an impact in their minds. So, try to make your titles as interesting as possible, and you will definitely see an upsurge in website traffic.
- Guest Blogs
Another great way to get regular and sustainable traffic to your website is through guest blogs. There are numerous highly ranked websites that can accept you as a guest writer for their site. When you post articles on such websites, they will allow you to add a link to your site in the author bio. This does two things. One, your site will get a backlink from a high authority website which will be good for its ranking. Two, the name of your website will be exposed to a large number of people. And if you publish informative content that the readers find useful, they are more likely to check out your website and become a regular visitor.
- Proper SEO
The way your website is optimized for search engines plays a big role in determining how much traffic your site generates. Even if you publish top quality content on the website, it likely won’t attract too many visitors if its SEO is poorly done. And just as it is important to know what constitutes proper SEO, it is also important to know what improper SEO is. Read about the 10 SEO Mistakes You May Not Realize You’re Making and ensure that your website is free from such optimization errors.
- Long-Tail Keywords
Many website owners focus too much on regular keywords that they tend to neglect the long-tail keywords. While it is true that regular, short keywords do generate the highest traffic, it is also true that long-tail keywords help you get focused traffic. For example, a million people might search for the term ‘shoe’ in Google. However, this does not mean that they are doing so with the intention of buying a pair of shoes. In contrast, only a few hundred thousand people might search for ‘black shoes with leather strap discount sale’. But you can be sure that a large number of people who do such searches do so with the intention of making a purchase. And if you own an e-commerce website, you can target such long-tail keywords. This will easily get your site quality traffic that has the highest potential of converting into a sale.
Be sure to set up a subscriber form on your website and collect as many email ids as possible. The more your email list grows, the better it is. Some website owners avoid developing an email list. This is just poor marketing. The very fact that someone has subscribed to your email shows that they are interested in what you are publishing or selling. And by regularly sending your subscribers with emails that contain links to your latest articles or products, you can generate a stream of consistent traffic. So, if you have been neglecting setting up an email subscription option on your website, make sure that you do it immediately.
- Loading Time
Generating consistent traffic requires that the visitor is comfortable using your website. However, if your website is so poorly coded that it takes a long time to load, then the visitor will likely be frustrated. People like to browse websites that load quickly and tend to avoid those which have a long loading time. So, be sure to test the loading time of your website and make it as fast as possible.