Let us face it! There are billions of websites on the internet, and each of them is trying to make it to the top! So, how can you win the race?
As we all know, your site’s conversions depend majorly on how you rank on the SERPs (search engine result pages). And Google prefers those pages that provide good value to its users.
So, instead of chasing customers, simply focus on improving your site, and your website will automatically be up there within the top few! The more people see your site, the more traffic, and hence higher conversion rates! Simple equation, right?
Boosting the conversion rates of your eCommerce store, too, is that simple! We have some secret tips for you! But before we jump into those, let’s understand what conversion rates are.
What are Conversion Rates?
The definition is simple. It’s the percentage of visitors who click on the ‘Buy Now’ link, or more precisely, complete the checkout process. It also refers to the number of sign-ups your website visitors have made, such as your newsletter.
In short, a conversion is a specific action that a website visitor performs to “convert” himself/herself into a customer. In the eCommerce world, a conversion means an individual who has completed a purchase and has not abandoned his/her cart. A conversion rate is defined as the percentage of visitors who become your customers by buying a product or service.
Some Tips to Increase Your Conversion Rates
1. Launch Retargeting Campaigns
Retargeting is the practice of targeting people who had previously visited your eCommerce store. It is a practice for reminding old visitors about products or services they have been checking out but did not make a purchase.
You can use Google’s Remarketing Campaigns to do so and bring your visitors back to consider purchasing the products they have been interested in earlier. You can show them tailored display ads using remarketing services, which help to retarget existing previous visitors by creating and automating Google Ads campaigns.
2. Add Proper Shipping Information
Your shipping information must be transparent and clear, mentioning all shipping costs involved for every product, the expected delivery times for every state or country, and of course, explain your return policy clearly.
Many customers won’t make a purchase in the first place without having this information, especially when you don’t have an appropriate return policy. Having a return/replacement policy makes the buyers feel more secure about getting refunds or replacements in case a product has an issue.
3. Focus on Your “About Us” and “Contact Us” Sections
Your “About Us” page must mention your mission and vision statements clearly. It should also reflect the company’s personality and voice. Further, your “About Us” page must reflect your motivation, your journey, and your struggles – stories which the audience finds engaging. They feel closer to the company that mentions its story and inspiration behind its success, and visitors would empathize with the brand.
Similarly, make your “Contact Us” page visible and prominent for people to know exactly whom to contact when they have a query or an issue. In this way, you can build trust since visitors would know the real person representing the company.
4. Setup Smaller Conversions
At the initial stages, you cannot expect all your visitors to convert. In fact, research says that 90% of your visitors are not even ready to purchase from your store. You need to be patient enough to build that trust and loyalty among your potential consumers before they place an order!
We know it’s hard to see someone go! Therefore, you must set up smaller and more easily achievable conversions, such as email signups. Even if your visitor does not make a purchase immediately, you can at least have his/her email address or phone number, which you can use for your email marketing campaigns and aim for big conversions later.
5. One-Click Buying
Never design a complicated checkout process; customers hate it, leading them to ultimately abandon their carts. Because customers simply get bored and tired of filling numerous forms with personal information or going through multiple steps before placing an order. Build a simpler and faster checkout process that enables them to complete their purchases quickly without wasting their valuable time.
For instance, for existing customers, set up a one-click buying procedure that saves time and improves user experience. A well-known example of this one-click buying system is Amazon, which allows existing customers already logged in to complete their purchases in one click.
Even if a customer is new, try offering the easy “buy-as-guest” option to help them avoid multiple steps of filling out personal details. In fact, complex sign-up procedures are another reason why people leave their carts. So, limit your information-gathering systems and let them pay via a simple and straightforward process.
6. Improve Your Calls to Action
Call-to-action buttons are practically the most important ones on your website, and they usually include “Buy Now” or “Sign Up” buttons. An ideal call-to-action button should be written in bold font and color and should act as a magnet to grab the users’ attention. Try to keep ample space around it to make it eye-catching and attractive.
The goal is to get the maximum number of visitors to click these buttons and perform some action to get them converted. Also, the message you are conveying should carry a sense of urgency and must demand immediate attention.
7. Improve Your Product Images
Ensure that your product images are clear and precisely displayed. Hire good photography services to make them look presentable and avoid blurring them. Also, each of your items must be of high-quality as it generates the trustworthiness of a website. In fact, good quality product images increase the chances of getting more conversions.
8. Add Social Media Links
Customers interested in your brand and its products would love to see your activities on various social media channels. Add icons of your social media pages with links, and make sure you configure them to open up in new tabs so that your visitors won’t have to leave your store to visit your social media account.
Social media is an excellent way to create trust and reliability among your potential buyers, especially because they can see other customers have good experiences with your brand and its products. This will encourage new visitors to try out your services, thus increasing your conversions.